Introduction
Imagine the aromatic scent of freshly ground coffee beans wafting through the air, filling a cozy café where regulars gather for their daily dose of caffeine. This is the essence of BIGGBY COFFEE, a beloved coffeehouse chain known for its vibrant atmosphere and delightful brews. Yet, many are unaware that BIGGBY COFFEE wasn’t always known by this name. Join us on a journey through time as we unravel the story behind the old name of BIGGBY COFFEE and its remarkable transformation.
- The Origin Story: Beaner’s Coffee
- The Decision to Rebrand
- The Impact of the Name Change
- Key Takeaways
- FAQs
- Conclusion
The Origin Story: Beaner’s Coffee
In the late 1990s, two passionate entrepreneurs, Bob Fish and Mary Roszel, envisioned creating a coffee shop that would become a central hub in their community. Thus, Beaner’s Coffee was born in East Lansing, Michigan. The name “Beaner’s” was derived from the coffee bean itself, symbolizing the heart and soul of their business.
However, as the company began to expand beyond its local roots, it became evident that the original name might pose challenges on a national scale. The founders wanted to ensure that their brand resonated positively with all customers and did not inadvertently cause offense.
The Decision to Rebrand
In 2007, after careful consideration and consultation with branding experts, the decision was made to rebrand Beaner’s Coffee to BIGGBY COFFEE. The new name was inspired by the letter “B,” which stands for “Big” and “Bold,” reflecting their commitment to providing an exceptional coffee experience. The rebranding was more than just a change of name; it was a strategic move to foster inclusivity and growth.
This decision mirrors other significant transformations in the coffee industry, such as Keurig’s evolution in coffee brewing.
The Impact of the Name Change
The rebranding to BIGGBY COFFEE marked a new era for the company. It allowed them to expand their presence nationally and internationally without any cultural misunderstandings. Customers quickly embraced the new name, associating it with quality coffee and a welcoming environment.
Moreover, the rebranding exemplified the importance of adaptability in business. It showcased how a thoughtful name change could positively influence brand perception and customer loyalty.
Key Takeaways
- Original Name: Beaner’s Coffee.
- Rebranded To: BIGGBY COFFEE in 2007.
- Reason for Change: To promote inclusivity and avoid potential cultural insensitivity.
- Impact: Successful expansion and positive brand perception.
FAQs
1. Why did Beaner’s Coffee change its name?
The name was changed to avoid any unintended offense and to promote inclusivity as the brand expanded nationally.
2. When did the rebranding take place?
The rebranding from Beaner’s Coffee to BIGGBY COFFEE occurred in 2007.
3. What inspired the new name, BIGGBY COFFEE?
The new name was inspired by the letter “B,” representing “Big” and “Bold,” aligning with the company’s vision for an exceptional coffee experience.
Conclusion
The journey from Beaner’s Coffee to BIGGBY COFFEE is a testament to the dynamic nature of business and branding. By embracing change and prioritizing customer perception, BIGGBY COFFEE has carved out a unique space in the competitive coffee industry. As you sip your next cup of coffee at BIGGBY COFFEE, remember the thoughtful transformation that brought this beloved brand to life.
For more fascinating insights into coffee culture and history, explore our post on the origins of coffee.
Is BIGGBY just a Michigan thing?
